Semrush is a comprehensive digital marketing platform offering tools for SEO, content marketing, competitor research, PPC, and social media marketing. It allows users to conduct keyword research, audit sites, analyse backlinks, create and optimise content, manage ads, track website traffic, develop PPC campaigns, and manage social media accounts. Moreover, it offers competitive analysis tools that reveal competitor strategies and identify untapped opportunities. Semrush provides several pricing plans based on user needs, as well as additional services for local marketing, market trends, social media management, agency growth, and content analysis.