Heap Review 2026 - Features, Pricing & Deals

Heap is a digital insights platform that automatically captures and analyzes user interactions on websites and apps. It helps businesses understand how customers engage with their digital products without needing complex tracking setups.

The platform collects all user interactions automatically—clicks, page views, taps, swipes. Teams can analyze any past user behavior without setting up tracking beforehand, which is useful for businesses that want to understand their customers' journey.

Teams can use Heap to identify drop-off points in user journeys, track customer retention, and create segments based on behavior. The platform includes session replay, which lets you watch real user interactions, and journey maps that show how users move through your product. AI-powered tools like CoPilot and Sense let you ask questions in plain English and get charts and insights automatically generated.

The learning curve is steep, especially for non-technical members. The amount of data collected can feel overwhelming at first.

Heap offers a free plan for up to 10,000 sessions per month, with paid plans requiring custom pricing based on session volumes. The tool works well with other business software and doesn't require technical expertise to get started with basic features, though developers may be needed for complete implementation. Basic plans only keep data for 6-12 months.

• Automatic Data Collection: Heap captures every user interaction on websites and apps without manual tagging, providing behavioral insights from the start.
• Retroactive Analysis: Analyze past user behavior retrospectively with a complete historical dataset, no prior setup required.
• AI-Powered Insights: CoPilot and Sense let you ask questions in natural language and automatically generate charts, segments, and funnels without technical skills.
• Data Science Tools: Illuminate detects friction points and opportunities in user journeys, helping teams spot problems they might have missed.
• Session Replay Technology: Visual playback of user journeys shows exactly how customers navigate and interact with digital products.
• Funnel and Conversion Analysis: Identifies drop-off points in user journeys and tracks conversion rates to optimize product performance and user experience.
• Advanced User Segmentation: Groups users based on behaviors, demographics, and interaction patterns with unified profiles.

• Free Plan offers up to 10,000 sessions per month with core analytics charts, unlimited enrichment sources, Guides integrations, 6 months data history, and SSO.
• Growth Plan requires custom pricing based on session volume, includes all Free features plus unlimited users and reports, chart customization, CSV exports, 12 months data history, and email support.
• Pro Plan requires custom session pricing, adds account analytics, engagement matrix, report alerts, session replay as an add-on, and standard support beyond the Growth plan.
• Premier Plan is tailored for large enterprises with custom session pricing, includes all Pro features plus data warehouse integration, behavioral targeting, unlimited projects, advanced user permissions, dedicated CSM, and region-specific storage.

Heap automatically records all user interactions on your website or app without needing you to add tracking code for each event. When you install Heap's tracking snippet once, it starts capturing clicks, taps, swipes, page views, form submissions, and other interactions right away. This means you can analyze any past user behavior retroactively, even if you didn't set up tracking for it beforehand. You can decide what's important to measure after the data is already collected.

The Free plan includes up to 10,000 sessions per month with core analytics charts, 6 months of data history, and SSO. The Growth plan adds unlimited users and reports, chart customization, CSV exports, and extends data retention to 12 months. Pro and Premier plans include more advanced features like account analytics, engagement matrix, session replay as an add-on, and dedicated support. The main differences are in session volume limits, data retention periods, and access to advanced features. All paid plans require custom pricing based on your session needs.

Yes, Heap's AI-powered tools CoPilot and Sense let you ask questions in natural language and automatically generate charts, segments, and funnels. Instead of manually setting up complex queries, you can type something like "show me users who abandoned checkout" and get visualizations immediately. The Illuminate tool uses data science to automatically detect friction points and opportunities you might miss. This makes Heap more accessible for teams without deep analytics expertise, though some technical knowledge still helps you get the most out of the platform.

Heap works with both websites and mobile apps. You can track user behavior across iOS and Android applications just like you would on web platforms. The setup process is slightly different—you'll need to install Heap's SDK in your mobile app rather than adding a tracking snippet. Once installed, Heap captures in-app events automatically, letting you analyze user flows, conversion funnels, and retention patterns within your mobile applications. This cross-platform capability helps you understand the complete user journey if your customers use both your website and mobile app.

Data retention depends on your plan. The Free plan keeps data for 6 months, while the Growth plan extends this to 12 months. Pro and Premier plans may offer longer retention, but you'll need to discuss specifics during sales conversations. This matters because one of Heap's main benefits is retroactive analysis, but you can only analyze data from within your retention window. If you need to look back further than your plan allows, you'll need to upgrade or export data to your own warehouse before it expires.