Purple Wave
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redeem nowWe start with direct ratings from our readers, then look at what real users are saying in practitioner forums and community spaces. We pair that with search demand data and profession-level persona analysis.
Editorial note: this was originally published in may of 2023
quick take
based on real user feedback, community sentiment, pricing value, and fit for target audience. see our full methodology
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Purple Wave is an all-in-one digital marketing platform that combines email automation, funnel building, and online course hosting under one login, starting at $99 per month. Entrepreneurs and small business owners who want to avoid juggling separate tools for email, landing pages, and course delivery are the clearest fit. The tradeoff is real: the platform covers a lot of ground, but it's entering a crowded market against tools like GoHighLevel and Kajabi that have established user communities and years of documented reliability behind them.
The Pro plan at $199/month includes 200,000 monthly visits, AI assistants, a page builder, SSL certificates, and email marketing automation. There's also an Enterprise tier at custom pricing. The platform is web-based. Before committing, run the free trial specifically on the features you rely on most, because there's very little third-party documentation to fall back on if you hit problems.
monthly search interest
165k/mo now
The search volume here almost certainly belongs to Purple Wave Auction, the heavy equipment auction company, rather than the AI marketing platform. The pattern, stable at around 165,000 per month for years with predictable December spikes, looks exactly like a well-established business with a loyal returning audience, not a new AI tool building momentum. Don't read this as demand for the marketing platform; the two brands share a name but not an audience.
Whether Purple Wave makes sense depends almost entirely on what you're trying to build and how much platform risk you're comfortable with. Pick your role below to see the honest breakdown.
“A tool at $199 per month with no visible user community is a real risk signal when established alternatives at the same price have years of community feedback behind them.”
Community discussion about Purple Wave's AI marketing platform is essentially nonexistent online right now. The name collides heavily with Purple Wave Auction, a long-running heavy equipment auction business, which dominates any search for the brand. That collision makes it very hard to find genuine user feedback about the AI marketing tool itself. What you can infer from the product's positioning and pricing is more telling than the silence: at $99 to $199 per month, Purple Wave is competing directly with tools like ActiveCampaign, HighLevel, and Kajabi, all of which have years of community trust, third-party integrations, and documented track records. A tool in that price bracket with no visible user community is a real risk signal.
At $99/month for the Standard plan, it's borderline. At $199/month for Pro, it's hard to justify against tools like GoHighLevel or Kajabi that offer more documented reliability and community support at similar prices. Until there's a meaningful track record of user feedback, the pricing feels ahead of the proof.
Based on the feature set, it's best suited for solo entrepreneurs and small business owners who want email automation, funnel building, and course hosting in one dashboard without stitching together separate tools. Online course creators who also need landing pages and email sequences in one place are the strongest fit.
Two stand out immediately. First, there's no visible user community, which means no third-party troubleshooting resources, no real user reviews, and no track record of reliability when things break. Second, the Standard plan at $99/month gets you 'core marketing tools' with no specifics on email send limits or funnel caps, which makes it hard to budget accurately.
GoHighLevel starts at $97/month and has a large, active user community, extensive tutorials, and a proven track record with agencies and small businesses. Purple Wave covers similar ground, email, funnels, landing pages, but without any of that community infrastructure. Unless Purple Wave has a specific feature GoHighLevel is missing for your workflow, GoHighLevel is the safer choice right now.
Yes, course creation is a listed feature on the Pro plan at $199/month, including student progress tracking via built-in analytics. But before paying that monthly fee, confirm what the actual course hosting limits are and test the student experience end to end. At that price, you could use Kajabi, which is purpose-built for courses and has a well-documented feature set.
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