If you want people to find you online, you need a website.

But most smaller businesses don't have the budget to hire an expert developer.

That's where AI tools for SEO come in: these tools make it easy to optimize your website for search engines, bringing more traffic and potential customers your way.

You don't need to be a tech wizard or understand complicated algorithms—these AI-driven tools do the heavy lifting. And with advancements in AI, optimizing your website has become even quicker and more efficient.

I spent a few weeks testing all the AI tools for SEO I could find, and these are the very best for 2024.

Surfer SEO - Your Comprehensive On-Page Optimization Solution

Surfer SEO is a feature-packed on-page optimization platform aimed at aiding marketers, SEO professionals, content creators, and agencies in boosting their organic traffic and improving search engine rankings. With a user base of over 150,000 across the globe, this platform offers an assortment of easy-to-use tools to make SEO effective and achievable.

Notably, Surfer SEO's key features include research, optimization, verification, and updating functionalities. Tools like the real-time 'Content Editor,' 'Keyword Research' tool, and 'Outline Builder' aid in effective planning and sharing. With the automated 'Surfer AI' and instant 'Content Score' feedback, users can seamlessly optimize their content for better ranking. Additionally, features like 'Plagiarism Checker' and 'Internal Linking' help ensure unique content and foster ideal internal links for enhancing SEO. The 'Content Audit' and 'Auto-Optimize' feature facilitate recurring optimization of content.


  • Increased engagement, bolstered sender reputation, and elevated conversion rates.
  • Saving time and resources through data-driven and automated techniques.

Simplified Pricing Information

Surfer SEO offers three pricing tiers, starting from $59 per month for the 'Essential Plan.' Each plan provides access to crucial features including real-time metrics and optimization tools. The premium plans offer additional benefits such as advanced analytics, extra credits, and prioritized support, making Surfer SEO a versatile and cost-effective tool trusted by freelancers, agencies, and marketing pros worldwide.

Alli AI - The Ultimate AI Solution For SEO Automation

Alli AI is an AI-based SEO automation tool optimized to facilitate comprehensive SEO strategies worldwide. Alli AI is replete with a range of powerful tools that allow for easy management of SEO campaigns with minimal reliance on coding or developer assistance.

Alli AI sets itself apart with unique features such as Real-Time Deployment and Automated OnPage SEO, which enable immediate code changes and multiple high-volume adjustments at quick speeds. Its Customizable Automations allow users to calibrate SEO strategies according to their website's exclusive needs. Alongside that, Alli AI provides a comprehensive dashboard for SEO management, compatibility with multiple CMS, real-time verification tools, and a detailed SEO checklist. Designed with user-friendly features and a real-time modification mode, not only does Alli AI streamline SEO management but it also elevates the quality of the output.


  • Streamlining SEO management processes.
  • Elevating the quality of SEO strategies.
  • Saving time on SEO tasks.

Pricing Information:

Pricing starts from $299 USD per month. Each package offers a variety of benefits such as managing multiple client websites, AI-powered descriptions, keyword rankings update, page crawls, and API access. Alli AI also offers additional services at an added cost including access to extra sites, keywords, and pages. Recognized for boosting organic traffic and efficient campaign management, Alli AI is a must-have SEO automation tool for SEO consultants, agencies, and professionals.

Chat-GPT - Your Virtual Conversation Starter

Chat-GPT is an artificial intelligence tool able to interact conversationally. It is designed to answer intricate follow-up questions, challenge incorrect premises, and refuse inappropriate requests, doing so with a level of sophistication that makes it feel almost human-like.

Chat-GPT has undergone intensive training through Reinforcement Learning from Human Feedback (RLHF) and fine-tuning from models in the GPT-3.5 series. It operates on Azure AI's supercomputing infrastructure, ensuring optimal functional capabilities. An upgrade to the GPT-4 has seen advancements in reasoning capabilities, creativity, collaboration potential and has enhanced its ability to handle longer contexts and process visual inputs. ChatGPT's usage extends to several fields, from language learning platforms like Duolingo to significant financial institutions like Morgan Stanley. However, it is worth noting its limitations, such as occasionally generating incorrect answers, inherent biases and occasional verbosity. OpenAI encourages continuous user feedback for its improvement.

Benefits for SEO include:

  • Interactive Dialogue: Streamlines the process of conversational AI dialogue design and interaction.
  • Reinforcement Learning: Enhances the AI's ability to learn and evolve based on user interactions.
  • Advanced Infrastructure: Offers an up-to-date and efficient AI performance.
  • Advanced Reasoning: Elevates the output quality and creativity in complex tasks.
  • Visual Input Capability: Saves time on manual input with the feature of processing visual inputs.

Simplified pricing info:

ChatGPT offers a research preview version free of charge for users who sign up on their website. You can also subscribe to ChatGPT Plus for $20/month to gain priority access, faster load times, new features, and updates. ChatGPT has an official app for iOS devices, available for free download.

Semrush - A Comprehensive Solution for SEO and Digital Marketing Management

Semrush is a comprehensive tool trusted by businesses and professionals worldwide. This platform helps enhance online visibility and drive desired business outcomes by offering a range of comprehensive tools for SEO, content creation, competition analysis, ad campaigns creation and monitoring, and more.

With Semrush, effective keyword research, website audits, backlink analysis becomes easier. It also offers an SEO writing assistant and a content marketing toolkit to help develop optimized content. Not only this, but Semrush provides insights into competitor strategies and aids in identifying potential keyword and backlink opportunities, making it more convenient to understand market trends and website traffic.

For advertising and social media management, Semrush is a one-stop solution. It allows for easy creation, optimization, and monitoring of ad campaigns across various platforms while also enabling efficient social media management with features such as post scheduling, platform performance analysis, and competition benchmarking.


  • Streamlining SEO and digital marketing processes.
  • Elevating the quality of content and ad campaigns with optimization tools.
  • Saving time by conducting competitor analysis and identifying market trends.

Simplified Pricing Information

Semrush operates on a tiered pricing model, with the Pro plan for individual marketers and startups priced at $129.95/month, and the Guru plan for growing companies priced at $249.95/month. For larger corporations, a customizable Business plan is available. Additional services, such as Semrush Local, Semrush .Trends, Semrush Social, Agency Growth Kit, and ImpactHero, can be added at an extra charge. Semrush also offers a 7-day full-access free trial, dedicated customer support, and free training sessions.

Jasper AI - The Ultimate Marketing Copilot

Are you seeking faster, improved, and responsible AI use for your marketing outputs? Look no further than Jasper AI. As an AI marketing copilot, Jasper offers a comprehensive suite of features designed to integrate seamlessly into your team's process, providing high-quality end results. Primarily seen as a content generator, Jasper uses a strategic approach, continuously adapting to changing marketing landscapes. This ensures its users always have tools to maintain a competitive edge.

Applicable to enterprise marketing teams, users of Jasper AI can brainstorm, build, repurpose, and rephrase content directly in their workspace. Its interoperability across the latest AI models, multimodal capacity for text and images, strong security measures protecting your data, and robust API, which allows seamless incorporation into your tech stack, are some of its notable unique selling features.

Jasper AI's benefits in the SEO domain include:

  • Streamlining the content generation process to ensure a faster turnaround.
  • Improving the quality of written content leading to better SEO rankings.
  • Saving time on content editing, helping users focus more on strategy and less on execution.

Simplified Pricing Information

Jasper's pricing plans are transparent, offering three plans: Creator, Pro, and Business, each with different extents of features. A 7-day free trial is offered to test the product before committing to a plan. The most popular plan is the Pro plan due to its rich feature set and ability to add teammates into your workspace. Payment options include all major credit and debit cards with a 3D secure authentication. Pricing is in USD, with exchange rates applied at the time of purchase. Non-profit organizations can avail a significant 20% discount on plans by providing appropriate documentation. However, currently, PayPal, prepaid cards, or other cash apps are not accepted.

OutRanking - The Powerful AI-Supported SEO and Content Creation Platform

OutRanking is an AI-supported platform designed for SEO and content creation. This innovative tool is trusted by SEO managers, content strategists and digital marketers for crafting high-ranking, SEO-optimized content. Its comprehensive selection of tools include SEO content writing, optimization, automatic interlinking and keyword clustering.

Noted for its advanced AI features, OutRanking can customize to user-specific requirements. The AI SEO writing assistant aids in the quick creation of accurate and personalized first drafts. It also includes an AI article writer that crafts content derived from top-ranking pages from SERPs. Users can enjoy a seamless SEO content checker and optimizer that guarantees content is optimized and updated using AI-assisted workflows. A real-time SEO content analysis prevents common SEO blunders like keyword stuffing.


  • Streamlines SEO and content creation processes.
  • Enhances content quality and SEO optimization.
  • Saves time on content drafts, optimization, and analysis.

Simplified Pricing Information

OutRanking offers multiple pricing plans from $69 USD per month with a free trial option. Plans provide varying features that include AI-assisted optimization, content briefs, and differing degrees of user access. OutRanking is a trustworthy tool used by worldwide professionals aiming to outrank their competitors. It ensures content quality, boosts efficiency, and heightens return on investment.

Benefits of Using AI tools for SEO in 2024

  • Improved Accuracy: AI tools for SEO offer a higher accuracy rate in predicting SERP rankings and optimizing keywords, helping businesses to improve their online visibility more efficiently.
  • Time-Saving: Manual SEO research and problem-solving can be tedious and time-consuming. AI can automate these processes, saving businesses time and resources.
  • Data Analysis: AI excels in analyzing large amounts of data, making it especially beneficial for interpreting user behaviour and determining the best SEO strategies.
  • Increased Productivity: By automating routine tasks, businesses can focus more on strategic planning and other important areas, thereby increasing overall productivity.
  • Customized SEO Strategy: AI allows personalized SEO strategies based on real-time individual user behaviour. This level of customization can boost engagement and conversion rates.
  • Better Content Creation: AI tools can also assist in creating SEO-friendly content by providing suggestions for trending topics and keyword optimization.
  • Enhanced User Experience: By understanding user behaviour better, businesses can use AI to improve website navigation, page speed, and overall user experience, which is an important aspect of SEO.
  • Stay Ahead of Competition: AI's predictive analysis and machine learning capabilities will provide businesses with a competitive advantage by revealing future opportunities and trends before they become mainstream.
  • Continuous Learning and Adaptation: Unlike manual strategies, AI tools for SEO continue to learn and adapt to changes in online behaviour and search engine algorithms, thereby constantly improving the effectiveness of the strategies used.
  • Cost-Effective: Lastly, although some AI tools may come at a price, the return on investment makes them cost-effective in the long run. They can prevent financial wastage caused by inefficient strategies and provide useful insights that make every penny spent, worthwhile.

Frequently Asked Questions

Q1: What makes a tool the best for SEO in 2024?

A1: The best SEO tool is the one that incorporates AI technology to provide predictive analysis, accurate keyword research, efficient rank tracking, website audits, and competitors' analysis. It should also offer easy-to-use interface, seamless integrations with other tools, and excellent customer support.

Q2: How can AI technology improve SEO?

A2: AI technology can significantly improve SEO by providing more accurate keyword analysis, content recommendation, user intent prediction, and automated SEO tasks. It can also help in identifying SEO strategies that bring the best results, enabling better decision-making.

Q3: Is AI replacing manual SEO efforts?

A3: AI is not replacing manual SEO efforts, but rather enhancing them. While AI can automate some tasks and provide smart insights, the strategic implementation of SEO tactics still requires human intervention and decision-making.

Q4: What are some of the best AI tools for SEO in 2024?

A4: Some of the best AI tools for SEO in 2024 include BrightEdge, SE Ranking, Moz Pro, SEMrush, and Ahrefs. These tools offer a range of features that leverage AI technology for better SEO outcomes.

Q5: Are these AI tools suitable for all types of businesses?

A5: Yes, these AI tools are designed to serve all types of businesses, from small startups to large corporations. They offer different plans and features that can adapt to your business needs and budget.

Q6: Do I need any technical skills to use these AI SEO tools?

A6: While some technical understanding of SEO is beneficial, most of these AI tools are user-friendly and provide comprehensive tutorials and customer support to assist you.

Q7: How can AI tools affect the future of SEO?

A7: AI tools are expected to shape the future of SEO by providing more accurate analysis, making more intelligent predictions, and optimizing content and website structures in more sophisticated ways. This implies a future of SEO that is more efficient, personalized, and data-driven.

Q8: Is it expensive to use these AI SEO tools?

A8: The cost of AI SEO tools varies depending on their feature sets, the scale of your project, and the specific needs of your business. Some platforms offer a free tier or trial period, while others require a monthly or annual subscription.

Q9: What if I need help using these tools?

A9: Most of these AI SEO tools come with robust customer support, including guides, tutorials, online chat, and even one-on-one support sessions to help you get started and troubleshoot any issues.

Q10: Are these AI tools better than traditional SEO tools?

A10: Traditional and AI SEO tools serve different purposes. AI tools can perform tasks more efficiently and provide deeper insights than traditional SEO tools. However, for a subset of tasks that need human interpretation and creativity, traditional SEO tools can still be essential. Therefore, using a combination could lead to the best results.

Written by Alec Chambers

Hi! I'm the creator behind ToolsForHumans. My journey, ignited by an obsession with ChatGPT after witnessing the practical applications of the tool, quickly expanded to include the launch of this site and a deep dive into more than 90 AI apps.

Over the past 8 months, I've been diligently crafting use cases and producing tutorial videos with the goal of demystifying AI and making it accessible to everyone. Alongside this, I've assembled specialized business toolkits, carefully selecting the best tools specifically tailored to various professions and industries.

Feel free to connect with me on LinkedIn, and if you're feeling particularly generous, giving our company page a follow. I'm always up for a chat!