Sprout Social

Sprout Social- Features, Pricing & Use Cases

Sprout Social is an award-winning solution for social media management and is chosen by over 30,000 brands as their trusted partner. It's been recognized as G2’s #1 Best Overall Software Product for 2024, championed for its ability to enhance business impact. It offers an all-in-one social media management platform that can be applied throughout an organization's strategies, from customer care to marketing efforts, maximizing the value of your social media engagements.

Sprout Social's harmony lies in its core features and premium solutions. It streamlines your customer care and community management, empowers your team to plan, create, manage and deliver social content efficiently, and drives strategic decision-making across your business. Its premium solutions include custom data and reports proving your social media ROI, the ability to uncover trends and insights from social conversations, influencer partnership management and employee advocacy to amplify your social reach.

Regardless of where you stand in the social landscape, Sprout Social's support for various use cases and partnerships guarantee a seamless transition and integration. Plus, with a platform built on advanced AI and Machine Learning technology, Sprout Social provides you with strategic insights to stay ahead of your competitors. Offering a free 30-day trial for new users, and plans starting from $199 USD per seat/month, it has a pricing scheme for every budget.

Trusted by established brands including Grammarly and Trek Bikes, Sprout Social drives tangible results in social media management. Whether you're a marketer seeking to bolster your efforts with intuitive tools, or an organization wanting to activate employees as brand advocates, Sprout Social has the resources and network to make it happen.


  • Powerful Social Media Management: Sprout Social offers a comprehensive solution for social media management, helping you to streamline customer care and community management, manage social content and campaigns, and make strategic business decisions based on tangible insights.
  • Trusted Industry Accolades: Recognized as G2’s #1 Best Overall Software Product for 2024, Sprout Social is a proven platform to help you prove the ROI of your social media efforts.
  • Influencer Marketing: Boost your brand's presence by building and managing partnerships with influencers and content creators. Discover the future of influencer marketing with our free digital event.
  • Employee Advocacy: Create brand advocates from your own employees, empowering them to share curated content across their social networks and amplify your brand’s reach.
  • Leading Integrations: Maintain seamless workflows with our numerous integrations across leading platforms. Our global Salesforce partnership and social network integrations allow you to elevate your business without rebuilding your tech stack.
  • Ongoing Learning and Support: Become a Sprout expert with our specialized course offerings, stay updated with our latest features and improvements, and connect with other professionals in our online forum, The Arboretum.
  • Flexible Pricing: Choose from our Standard, Professional, Advanced, and Enterprise plans, tailored to meet your specific needs. Start your free trial today and experience the transformational power of Sprout Social.


  • Free trial allows you to try Sprout Social for 30 days, no credit card required, helping you experience the power of the platform before committing to a paid plan.
  • The Standard plan costs $199 per seat/month when billed annually, and $249 per seat/month when billed monthly. This plan includes 5 social profiles, all-in-one social inbox, publish, schedule, draft, and queue posts, social content calendar, review management, profiles, keywords and locations monitoring, group, profile and post-level reporting, paid promotion tools to boost Facebook posts, and iOS and Android mobile apps.
  • The Professional plan costs $299 per seat/month when billed annually, and $399 per seat/month when billed monthly. Along with the features of the Standard plan, this plan further provides message tagging, custom workflows for multiple approvers and steps, scheduling for optimal send times, saved replies, digital asset, content library, brand-level engagement reporting, trend analysis for X keywords and hashtags, and paid social reporting for Facebook, Instagram, X and LinkedIn.
  • The Advanced plan costs $399 per seat/month when billed annually, and $499 per seat/month when billed monthly. This plan provides enhanced features including chatbots with automation tools, sentiment analysis, rule builder for automated actions, ore automated link tracking, CSAT and NPS surveys, scheduled report delivery, helpdesk and CRM integrations, and feature visibility controls.
  • Sprout Social also offers the option of a custom-built Enterprise plan with pricing available on request. This plan includes tailored implementation and onboarding, professional consulting services, and prioritized customer support in addition to the features of the Advanced plan. Premium solutions like Social Listening, Premium Analytics, Employee Advocacy solutions, and Influencer Marketing can also be added to any plan.

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