Sellozo Review 2026 - Features, Pricing & Deals

Sellozo is an Amazon advertising management platform that helps sellers optimize their Sponsored Product campaigns. The software combines automation tools and analytics to streamline PPC advertising and improve campaign performance.

Through its dashboard, sellers can launch, monitor, and adjust their Amazon ad campaigns with automated bid management and keyword optimization. The platform connects directly to Amazon Seller Central and uses real-time performance data via Amazon Marketing Stream to make bid adjustments within minutes and identify profitable keywords while filtering out underperforming ones.

Key capabilities include AI-driven bid adjustments based on ACoS targets, dayparting to schedule ads during peak hours and pause low-performers, and Autopilot for launching campaigns with minimal setup. The ProductVu dashboard provides visibility into SKU performance, inventory, sales, and profit tracking across your product catalog.

Pricing starts at $149 monthly for the self-service plan, which includes the full suite of tools like bid automation, keyword discovery, dayparting, repricer, and reports. A 14-day free trial is available. The mid-tier plan costs $299 monthly for 11-1000 SKUs and works well for sellers with ad spend over $10k per month.

• AI-Driven Bid Automation: Uses real-time performance data from Amazon Marketing Stream to automatically adjust bids based on your ACoS targets, saving time and improving ad performance daily.
• Automated Keyword Harvesting: Automatically discovers high-performing search terms and integrates them into your campaigns while applying negative keywords to filter out underperformers.
• Dayparting Technology: Schedules ads to run during peak hours and pauses low-performing campaigns at specific times to reduce wasted spend.
• Autopilot Feature: Enables rapid campaign launches with minimal setup using keyword and ASIN targeting, with the platform managing bids and keywords automatically.
• ProductVu Dashboard: Tracks SKU performance, inventory levels, sales data, and profit margins in one dashboard for better decision-making.
• Budget Reallocation Tools: Automatically shifts budget from underperforming campaigns to high-performers, optimizing your ad spend allocation.
• Negative Targeting Tools: Identifies and applies negative keywords and ASINs to prevent your ads from showing on irrelevant searches and placements.
• Opportunity Explorer Integration: Helps brand-registered sellers identify and launch new product opportunities with data-driven insights.
• Real-Time Data Analysis: Connects to Amazon Marketing Stream for instant performance insights rather than waiting 24 hours for data updates.
• Built-in Repricer: Automatically adjusts product prices to stay competitive and win the Buy Box while maintaining your profit margins.

• Self-Service Plan: Starts at $149 per month and includes the full suite of tools like bid automation, keyword discovery, dayparting, repricer, and reports with a 14-day free trial.
• Mid-Tier Self-Service: $299 per month for 11-1000 SKUs, suitable for mid-size sellers with ad spend over $10k monthly.
• No Ad Spend Percentage: Sellozo doesn't charge a percentage of ad spend, which can benefit sellers with high advertising budgets.
• Flexible Plans: Both self-service and managed service options offer no long-term commitment, enabling sellers to adjust their strategy as needed.

Sellozo uses AI to optimize your campaigns in real-time by connecting to Amazon Marketing Stream. It analyzes your campaign data continuously, identifies high-performing keywords, and adjusts bids automatically to match your target ACoS (Advertising Cost of Sale). The system also harvests successful search terms to add to your campaigns and applies negative keywords to filter out poor performers. You set your goals and Sellozo handles the optimization work.

No. Sellozo is built for Amazon sellers at all skill levels. The Autopilot feature lets beginners launch optimized campaigns with minimal setup using keyword and ASIN targeting. The interface guides you through setting targets and choosing strategies without requiring technical expertise. That said, sellers who understand basic PPC concepts will get more value from the advanced features and reporting tools.

Most users start seeing improvements within 2-4 weeks after setup. The first week is mostly data gathering and learning your products' performance patterns. By weeks 2-3, the keyword optimization and bid adjustments typically begin showing measurable improvements in your ACoS and conversion rates. Amazon PPC results depend on your niche, competition, and product prices. Seasonal products might take longer to optimize fully. Sellozo needs enough data to make smart decisions, so patience during the initial learning phase pays off.

Sellozo integrates directly with Amazon Seller Central, but you should check with their support team about which specific marketplaces are supported for your account. The platform's real-time connection via Amazon Marketing Stream means it can work wherever that API is available, but setup and features might vary by region.

Sellozo charges based on the number of SKUs you manage, not as a percentage of ad spend like many competitors. This model works well if you have a high ad budget but fewer products. Pricing starts at $149 monthly for the self-service plan and goes to $299 for 11-1000 SKUs. Your costs won't automatically go up as your ad spend increases. However, if you sell many product variations (each counting as an SKU), costs can add up quickly. A 14-day free trial lets you test the platform before committing.