Brevo Review 2026 - Features, Pricing & Deals

Brevo is an AI-powered digital marketing platform that combines marketing, sales, and customer relationship management tools in one place. Formerly known as Sendinblue, it helps businesses connect with customers through email, SMS, WhatsApp, and web chat.

You can create email campaigns with a drag-and-drop editor, manage sales pipelines, automate marketing tasks, and handle customer communications from a central dashboard. AI capabilities run through the platform with tools like the Aura marketing agent that generates copy, segments audiences, suggests optimal send times, and provides product recommendations.

Small businesses will find the free plan useful, as it includes email marketing and CRM capabilities. Paid plans start at $9 per month and scale up based on sending volume and feature requirements. The pricing structure makes it accessible for small teams while offering enough power for larger organizations.

Brevo's AI features work across different areas. The AI sales assistant helps automate deals and enrich contact data, while the AI conversations agent can summarize chats and refine responses. These AI tools help businesses work more efficiently without needing large marketing or sales teams.

• Email Marketing: Create personalized email campaigns using a drag-and-drop editor with mobile-responsive designs and customizable templates to ensure brand consistency.
• Sales Pipelines: Customize pipeline tracking to monitor deals at every stage, ensuring no opportunities are missed and streamlining revenue growth.
• Live Chat: Provide real-time website chat to guide customers through their journey and improve customer support with AI chat summarization and response refinement.
• Customer Data Import: Import customer data from databases, data warehouses, FTP, or API to create a complete customer profile.
• Email Deliverability: Guarantee a 99% delivery rate for emails with advanced personalization and fast API setup options.
• Multi-Channel Marketing: Connect with customers through email, SMS, WhatsApp, push notifications, and mobile wallet campaigns.
• Marketing Automation: Automate repetitive marketing and sales tasks with behavioral triggers and AI-powered content generation to improve efficiency and focus on strategic business activities.
• AI Marketing Agent: Use AI to generate marketing copy, segment audiences, determine optimal send times, and get product recommendations for better campaign performance.

• Free version offers 300 emails per day, unlimited contacts, 40+ email templates, basic automation, page tracking, segmentation, sales CRM, and reporting features.
• Starter Plan begins at $9/month for 5,000 monthly emails, includes no daily sending limit, basic reporting, email support, and basic features. Pricing scales with email volume.
• Standard Plan starts at $18/month for 5,000 monthly emails, provides marketing automation, A/B testing, advanced reporting, AI send-time optimization, 1 landing page, and web tracking.
• Professional Plan starts at $499/month for 150,000 monthly emails, includes popups, WhatsApp campaigns, multi-user access (10 seats), contact scoring, advanced ecommerce features, and AI segmentation.
• Enterprise Plan offers custom pricing for 1 million+ emails per month with dedicated account manager, sub-accounts, custom integrations, SSO, and dedicated IP address.

Brevo and Sendinblue are the same company - just with a new name. The company rebranded from Sendinblue to Brevo in 2023 to reflect its growth beyond just email marketing. While the name changed, all the core features stayed the same. If you had a Sendinblue account, it was automatically transferred to Brevo with all your data, campaigns, and settings intact. The new name signals the company's expanded focus on marketing, sales, and customer data tools.

Not at all! While Brevo started with email marketing, it now offers much more. Beyond emails, you can use Brevo for SMS marketing, WhatsApp campaigns, live chat, chatbots, landing pages, and CRM functionality. It's grown into a complete marketing and sales platform that lets you manage customer data, build sales pipelines, and create multi-channel marketing campaigns all in one place. This makes it useful for businesses that want to handle different aspects of their customer communication without juggling multiple tools.

Brevo's free plan stands out because it allows unlimited contacts while letting you send up to 300 emails per day. Many competitors limit both contacts and total emails. The free plan includes key features like automation, segmentation, and a basic CRM system. You also get access to 40+ email templates and basic reporting tools. The main limitation is the daily sending cap, but for small businesses just starting out or those with modest email needs, it offers good value without forcing you to upgrade right away.

Yes, moving your list to Brevo is straightforward. You can import contacts via CSV file upload, copy/paste, or through direct integrations with many popular tools. Brevo supports contact attributes and custom fields so you can bring over all your subscriber data. The platform also helps with list cleaning during import by identifying and managing duplicate contacts. Just make sure your existing list follows proper consent practices, as Brevo maintains strict anti-spam policies to protect their sending reputation. Many users report that migrating from Mailchimp is easy with good import tools.

Brevo claims a 99% email delivery rate, which is excellent in the industry. They maintain this through strong sender reputation management, dedicated IP addresses on higher plans, and built-in compliance tools that help prevent spam triggers. The platform includes features like double opt-in options, easy unsubscribe functions, and deliverability reporting so you can track how your emails perform. Most users report good inbox placement rates, though some have noticed changes in deliverability after recent platform updates. Following Brevo's best practices for email content and list management helps maintain strong delivery rates.