
Seventh Sense is an AI-powered email performance management system that works with HubSpot and Marketo to improve email marketing results. By analyzing recipient behavior patterns, it determines the best times to send emails to individual contacts, helping businesses reach their audience when they're most likely to engage.
The platform combines send-time optimization with analytics to boost email deliverability and open rates. It automatically adjusts email schedules based on each recipient's past interactions, eliminating the guesswork from campaign timing. For marketing teams using HubSpot or Marketo, the tool integrates directly into existing workflows without disrupting current processes.
The system automatically segments contacts based on engagement levels (Active, Evaluating, Passive, Inactive) and throttles sending accordingly to protect your domain reputation. Users can access features like automated campaigns, split test automation, and detailed performance analytics through the platform. The system also includes tools for deliverability audits and email throttling to help refine email marketing strategies.
Starting at $80 per month, Seventh Sense offers pricing tiers to suit different business needs, with enterprise options available for larger organizations. A basic plan starts at $149 per month with a free trial available. The tool is used by companies that send over 400 million personalized emails monthly.
Seventh Sense is designed for marketing teams who want to maximize email engagement without the guesswork of timing. This AI-powered tool helps busy professionals deliver emails when recipients are most likely to open them, improving campaign performance while saving time on manual optimization.
From B2B software companies to e-commerce retailers, Seventh Sense serves marketing professionals across industries who want to boost email performance without reinventing their entire strategy.
Public reviews and feedback for Seventh Sense are limited across typical software review platforms. The tool serves a niche of HubSpot and Marketo users who need email send-time optimization, but there isn't much open discussion about user experiences. Customers reportedly send over 400 million personalized emails monthly through the platform, so it's clearly being used, but those users aren't vocal about it online.
The lack of public buzz doesn't necessarily mean anything negative. Enterprise email tools often fly under the radar because they're used internally by marketing teams who don't post reviews. The platform's free deliverability audit feature and native integrations suggest a legitimate product, but prospective users should probably request a trial and test it with their own audience before committing.
The three STO (Send Time Optimization) options serve different campaign needs. The 24-Hour STO works best for time-sensitive emails, delivering your message within a single day at each recipient's optimal engagement time. The 7-Day STO spreads deliveries across an entire week, ideal for newsletters or content that isn't urgent. The 7-Day Frequency Optimized STO adds another layer by not just optimizing timing but also managing how often you contact each person based on their engagement history - perfect for re-engagement campaigns where you don't want to overwhelm inactive contacts.
How does Seventh Sense determine the best time to send emails?Seventh Sense analyzes each contact's historical engagement patterns with your emails. It looks at when they typically open, click, and respond to messages. The AI system tracks these behaviors over time and builds individual profiles for each recipient. As it collects more data, it gets smarter about predicting when someone is most likely to engage with your content. Unlike basic time-zone scheduling, Seventh Sense considers personal habits - some people check emails first thing in the morning, others during lunch breaks or late at night.
Will Seventh Sense work with my existing HubSpot workflows?Yes! Seventh Sense integrates natively with HubSpot as an AI application layer. You can add Seventh Sense optimization steps right inside your existing workflows without leaving the HubSpot interface. This means you can create a workflow trigger (like form submission or list membership), add your email content, and then simply insert a Seventh Sense STO action to handle the delivery timing. Your workflows continue working as before, just with smarter delivery timing that improves results.
How does email throttling protect my sender reputation?Email throttling automatically regulates how fast you send emails to protect your domain reputation. When Seventh Sense segments your contacts into engagement levels (Active, Evaluating, Passive, Inactive), it adjusts sending frequency and pace for each group. This prevents you from overwhelming inactive contacts with emails they won't open, which can trigger spam filters and hurt deliverability. By sending more carefully to less engaged contacts and optimizing frequency based on actual behavior, the system helps maintain a healthy sender score with inbox providers.
Can I still schedule urgent emails that need to go out immediately?Absolutely! Seventh Sense doesn't take away your ability to send time-critical communications. You can still use standard HubSpot or Marketo sending options for urgent announcements, breaking news, or time-sensitive offers. Seventh Sense is designed to complement your email strategy, not restrict it. Many users develop a hybrid approach - using immediate sending for truly urgent matters and Seventh Sense optimization for nurture campaigns, newsletters, and other content where timing flexibility can improve results.



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