Clay- Features, Pricing & Use Cases

Clay offers an all-in-one data enrichment and outreach automation platform engineered to aid Go-to-market (GTM) teams in setting up and scaling personalized outreach campaigns with absolute precision. Preferred by over 100,000 teams globally, Clay boasts integration with 150+ data providers and a multitude of outbound tools, ensuring your campaigns are information-rich and highly focused.

Clay's superiority stems from its advanced features that offer customization aligned with your team's needs. The platform provides options to build lead lists, enrich your data with 75+ enrichment tools, and automate your outreach with AI assistance. Ensuring your campaigns are engaging and data-intensive to attract a wide range of audiences.

Clay also provides seamless integrations with frequently used CRM and email sending tools, facilitating easy adoption into your current workflow. Other noteworthy features of Clay include AI-driven research tools, message writing, timeliness for sending relevant information, and much more. To accommodate various user needs, Clay offers multiple pricing plans, including a free one with basic access, and premium plans starting from $149 per month.

With a commitment to improving the success rate of your outbound campaigns and precision targeting, Clay is a reliable and affordable outreach platform trusted by numerous global teams ranging from startups to corporate giants.


  • Build, Enrich, and Automate: Generate leads from various sources, leverage various enrichment tools for data quality, and automate your outbound campaigns using AI.
  • Data Enrichment: Provides comprehensive enrichment using data from multiple sources, automates research tasks that previously required manual work, and offers the latest insights for relevance and timeliness.
  • Outreach Automation: Creates personalized emails using AI and integrates seamlessly with your CRM and over 500 other apps to provide a fluid workflow.
  • Customer Testimonials: Many customers find Clay to be a game-changer, the best enrichment tool, and a secret weapon that powers their agencies.
  • Common Use Cases: Enrich your CRM data, identify leads with accuracy, get the most precise emails and phone numbers, and automate your entire outbound process.
  • Flexible Pricing Plans: Offers a variety of pricing plans to suit every need, from the free plan to the starter, explorer, and premium plan with various features in each.
  • Free Trial: Offers a 14-day free trial of Clay's Pro plan to get started with molding your dream campaigns.


  • Clay offers a Free plan at $0 per month which includes 100 credits/month, unlimited users, access to 50+ data providers, AI message writing, and up to 100 people/company searches.
  • For more features, Clay offers a Starter Plan at $149 per month, which includes everything in the Free plan, with added features like exporting to CSV, creating unlimited tables, using your own API keys, and up to 5,000 people/company searches.
  • Their most popular plan, the Explorer Plan, is available at $349 per month, and packs everything in the Starter plan, plus more features offering email tool integrations, data from anywhere (webhooks), sending data anywhere (HTTP API), and up to 25,000 people/company searches.
  • For businesses working on a larger scale, the Pro Plan at $800 per month includes all features from the Explorer plan, plus CRM integrations and up to 50,000 people/company searches.
  • They also offer an Enterprise Plan with custom pricing, that's inclusive of features like unlimited users, unlimited rows (API), private Clay recipes, dedicated Slack support, hourly source sync, 40 action columns per table, AI prompting support, and Snowflake integration.

Popular Use Cases

No items found.

Videos (Official, Reviews, How-To's)

No items found.

Find Out How How Best To Utilise Tools

Our newsletter comes with exclusive discounts, trials and practical insights from within the industry