Lavender.ai Review - Features, Pricing & Deals

Lavender.ai helps sales teams write better emails that get more responses. The platform uses AI to analyze and improve email content, offering real-time coaching and personalization suggestions as you write.

The tool fits seamlessly into existing workflows through integrations with common email platforms like Gmail and Outlook. Users can access features such as email scoring, personality-based insights, and a GIF library to make their messages more engaging. For teams, the platform provides analytics and performance tracking to help managers coach their representatives effectively.

Starting with a free plan that includes basic features and analysis for up to 5 emails monthly, Lavender.ai also offers paid tiers beginning at $27 per month. Higher-tier plans unlock additional capabilities like unlimited emails, AI writing assistance, and team management tools.

While many users praise the platform's ability to improve their email outreach, some have noted occasional performance issues and limitations with customer support. The tool maintains SOC2 certification and GDPR compliance, ensuring user data remains secure.

• Email Coach: Provides real-time scoring and coaching to help sales professionals craft high-performing emails that are more likely to receive replies.
• Personalization Assistant: Integrates prospect data and personality insights to create deeply personalized email content that connects with recipients.
• AI Email Creation: Enables quick and intelligent email writing with AI assistance, streamlining the outreach process for sales teams.
• CRM Integrations: Seamlessly connects with popular platforms like Gmail, Outlook, and HubSpot to ensure smooth data exchange and minimize manual errors.
• Mobile Optimization: Ensures emails are perfectly formatted and readable across different mobile devices for enhanced user experience.
• Engagement GIF Library: Offers a collection of GIFs that can be easily added to emails to increase engagement and personalization.
• Performance Analytics: Provides real-time insights into email performance metrics, helping teams track and improve their communication strategies.
• Team Coaching Dashboard: Empowers sales managers to monitor team performance, identify improvement areas, and deliver data-driven coaching.

• Free version lets you analyze and personalize up to 5 emails per month, with basic integrations for Gmail and Outlook.
• Starter Plan at $27 per month (annually billed) offers unlimited emails, AI email writing, mobile optimization, and live chat support.
• Individual Pro Plan at $45 per month (annually billed) includes all Starter features plus priority support and a dedicated customer success manager.
• Team Plan at $89 per seat monthly (annually billed) provides comprehensive features including team analytics, dynamic scoring, proactive support, and content studio access.

The free version lets you analyze up to 5 emails monthly and includes basic features with Gmail and Outlook integration. Paid plans start at $27/month (billed annually) and offer unlimited emails, AI writing assistance, personalization features, and more robust support. The higher-tier plans add priority support, dedicated customer success managers, and team analytics dashboards that help managers track performance across their sales team.

Many users report improved response rates when following Lavender's scoring system. Emails scoring 90+ typically get better results. The tool helps by suggesting better subject lines, identifying overly complex language, and recommending personalization. Results vary based on your industry and audience, but most users see at least some improvement when applying the AI's suggestions consistently.

Lavender scores emails on a scale from 1-100 based on dozens of factors that impact response rates. These include email length, reading level, question placement, tone, personalization quality, and mobile-friendliness. The system analyzes successful emails across industries to identify patterns in messages that get responses. When you write an email, Lavender gives you real-time feedback and specific suggestions to improve your score.

Most users find Lavender fairly easy to set up. It works as a browser extension that integrates with Gmail, Outlook, and major CRMs like Salesforce and HubSpot. Installation typically takes less than 5 minutes. Some users report occasional glitches with certain email clients, but the core functionality works reliably for most people. The company offers setup guides and chat support if you run into problems.

Yes, cold emails are actually where Lavender shines brightest. The tool helps you research prospects quickly, suggests personalized opening lines based on their LinkedIn or company info, and coaches you on length and tone that works for cold outreach. Users report the personalization assistant is particularly helpful for crafting relevant cold emails instead of generic templates that get ignored.