Features, Pricing & Use Cases is a remarkable AI-powered email assistant designed to refine your email writing skills and enhance communication effectiveness. This innovative tool is utilized across the globe by sellers, leaders, and everyday email users who seek increased reply rates and standout communication skills. Leveraging data-driven insights and personalized coaching, boosts your emails to higher standards.

The unique feature set of includes an Email Coach, a Personalization Assistant, and real-time coaching based on billions of email data points. These features assess your emails, provide strategic improvement tips, and suggest personalization steps based on recipient data. also understands the importance of team efficiency and offers data-backed insights for managers to track and optimize team performance. perfectly integrates with popular email platforms and CRM tools such as Gmail, Outlook, Salesloft, HubSpot, and others. It offers a free basic plan that includes access to basic features and AI recommendations. Premium plans starting at $29 per month allow unlimited emails and access to advanced features.

Reinforced by testimonials from satisfied users, approved by SOC2 certification and GDPR compliance, and benefiting from continuous refinement of coaching recommendations, promises an elevated email experience. With increased reply rates, easy personalization, and performance insights, is heeded by countless professionals looking to amp up their email game.


  • AI-Powered Email Coach: Grades your email and provides tips to improve your emails, using data from millions of emails to identify and recommend changes.
  • Personalization Assistant: Brings prospect data to your inbox and suggests ways to customize your emails based on that data. Provides personality-based insights for deeper connections.
  • Real-Time Improvement: Evolves with your email behaviors, providing coaching based on your inbox and billions of data points.
  • Data-Driven Coaching: Allows managers to use data-based insights from team inboxes to track performance, ROI, and identify areas for improvement.
  • Integrations: integrates seamlessly with popular email platforms and CRM tools including Gmail, Outlook, Salesloft, HubSpot, Apollo, and Groove.
  • Security: Lavender takes privacy seriously and maintains SOC2 certification along with GDPR compliance.
  • Pricing Plans: Offers various plans suitable for individuals and teams starting from a basic free plan to a team plan with integrations and coaching dashboard.


  • For free of cost, the Basic Plan provides the ability to analyze and personalize 5 emails a month, access to all basic features, AI email writer, AI recommendations, mobile optimization, and integration with Gmail and Outlook 365.
  • The Starter Plan, suitable for individuals, is available at $29 per month offering unlimited emails and personalization, mobile optimization, AI email writer, chat support, the Lavender Anywhere feature, and multi-inbox support.
  • The Individual Pro Plan includes all features of the Starter Plan with the addition of unlimited usage, priority support, and a dedicated Customer Success Manager (CSM). This plan costs $49 per month.
  • The Team Plan aimed at groups includes integrations and a coaching dashboard, aggregated email analytics, accelerated dynamic scoring, proactive customer success, human-led coaching programs, and access to content studio. This plan is only available annually, starting at $8.5k per year.
  • Lavender also offers a special free service for students, job seekers or bootstrapped entrepreneurs. Sign-up instructions are available on their website.

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