Lavender.ai Review 2026 - Features, Pricing & Deals

Lavender.ai helps sales teams write better emails that get more responses. The platform uses AI to analyze and improve email content, offering real-time coaching and personalization suggestions as you write.

The tool fits into existing workflows through integrations with common email platforms like Gmail and Outlook, as well as sales tools including HubSpot, Salesforce, Salesloft, Apollo, and Outreach. Users can access features such as email scoring, personality-based insights, and mobile optimization to make their messages more effective. For teams, the platform provides performance tracking and leaderboard features to help managers coach their representatives.

Starting with a free plan that includes basic features and analysis for up to 5 emails monthly, Lavender.ai also offers paid tiers beginning at $29 per month. Higher-tier plans unlock additional capabilities like unlimited emails, AI writing assistance powered by OpenAI and custom models, and comprehensive team management tools.

The tool works as a browser extension that provides feedback in real-time, analyzing factors like clarity, tone, personalization, and effectiveness. Users report improving cold email reply rates from typical 2-3% to over 20% when applying the platform's suggestions consistently.

• Real-Time Email Scoring: Provides instant scoring and coaching as you type, analyzing clarity, tone, personalization, and effectiveness to help you craft emails that get replies.
• Personalization Assistant: Uses prospect data and historic email analysis to create personalized email content with relevant details and references that stand out from generic templates.
• Generative AI Writing: Powered by OpenAI and custom models, this feature enables quick and intelligent email writing with AI assistance that speeds up the outreach process.
• Extensive CRM Integrations: Connects with Gmail, Outlook, HubSpot, Salesforce, Salesloft, Apollo, and Outreach to work within your existing sales stack without switching tools.
• Mobile Optimization: Includes mobile editor and preview to ensure emails are properly formatted and readable across different mobile devices.
• Open Tracking: Monitors when recipients open your emails, providing insights into engagement and helping you time follow-ups effectively.
• Performance Leaderboard: Tracks email performance metrics across your team, creating visibility into who's writing the most effective messages and where coaching is needed.
• Lavender Anywhere: Browser extension that works across your email platforms, providing coaching wherever you write without disrupting your workflow.

• Basic (Free) lets you analyze 5 emails per month and personalize 5 emails per month, with basic features, Gmail and Outlook integrations, and chat support.
• Starter Plan at $29 per month (or $319 annually) offers unlimited emails and personalization, Gmail and Outlook integrations, Lavender Anywhere, mobile editor, individual coaching and analytics, and chat support.
• Pro Plan at $49 per month (or $539 annually) includes all integrations (Outreach, HubSpot, Salesloft plus Gmail/Outlook), unlimited emails and personalization, Lavender Anywhere, mobile editor, individual coaching and analytics, and priority support.
• Teams Plan starting at $8,500 provides everything from Pro, granular team insights, multiple teams management, priority support, and for teams of 16 or more, includes coaching sessions, tailored success plan, and dedicated customer success manager.

The Basic free plan lets you analyze and personalize up to 5 emails monthly with Gmail and Outlook integration. Paid plans start at $29/month (billed annually at $319/year) and offer unlimited emails and personalization, Lavender Anywhere browser extension, mobile editor, and individual analytics. The Pro plan at $49/month adds integrations with Outreach, HubSpot, and Salesloft plus priority support. Team plans starting at $8,500 include granular team insights, multiple teams management, and dedicated customer success managers for larger groups.

The company reports that users improve cold email reply rates from typical 2-3% to over 20% when applying the tool's suggestions. Results vary based on your industry, audience, and how consistently you follow the coaching. The tool helps by scoring emails in real-time based on factors like clarity, tone, personalization quality, and mobile-friendliness. Most users see at least some improvement when they apply the AI's recommendations, though your individual results will depend on your specific sales context.

Lavender scores emails in real-time as you type, analyzing factors like clarity, tone, personalization, and overall effectiveness. The system uses AI models including OpenAI and custom-trained models to evaluate your message against patterns found in successful sales emails. You get instant feedback and specific suggestions to improve your score while you're still writing. The tool also analyzes your historic emails to learn what works best for your style and audience.

Setup is straightforward for most users. Lavender works as a browser extension (Lavender Anywhere) that integrates with Gmail, Outlook, and major sales platforms like Salesforce, HubSpot, Salesloft, Apollo, and Outreach. Installation typically takes less than 5 minutes. The Basic and Starter plans include Gmail and Outlook, while the Pro plan adds all the CRM and sales engagement platform integrations. The company offers setup guides and chat support if you run into any issues during installation.

Yes, cold emails are where Lavender.ai focuses heavily. The personalization assistant pulls prospect data to suggest relevant opening lines, and the real-time coaching helps you avoid common cold email mistakes like being too long, too formal, or too generic. The tool tracks open rates so you know what's working. Users specifically report improving cold email reply rates from 2-3% to over 20%, making it particularly valuable for BDRs, SDRs, and anyone doing significant cold outreach.