Campaigner Review 2026 - Features, Pricing & Deals

Campaigner is an email marketing automation platform that helps businesses create and optimize email and SMS campaigns. Since 1999, it has provided tools for automating workflows, personalizing messages, and tracking campaign performance.

The platform combines email and SMS marketing with visual workflow automation, A/B testing, and detailed analytics. Users can build campaigns using a drag-and-drop editor with over 900 responsive templates, or create custom designs from scratch. The automation builder uses behavioral triggers, conditional logic, and multi-step sequences to deliver targeted messages based on customer actions.

For e-commerce businesses, Campaigner integrates with platforms like Shopify and Magento. It includes abandoned cart emails, purchase tracking, revenue reporting, and customer segmentation based on buying behavior. The platform also offers AI-powered subject line generation and dynamic content personalization to improve engagement rates.

Plans start at $14 per month for the Essentials tier, with pricing scaling based on contact count and feature needs. There's no free version, but a 30-day trial lets you test the platform before committing.

• Visual Workflow Automation: Build multi-step automation sequences using a drag-and-drop interface with behavioral triggers, conditional logic, delays, and splits for multi-channel campaigns.
• A/B and Multivariate Testing: Compare different email versions to determine the most effective content, design, and subject lines through multivariate experiments.
• Advanced Segmentation and Personalization: Segment audiences based on behavior, demographics, purchase history, and real-time data, then personalize emails with dynamic content and AI-generated subject lines.
• Comprehensive Reporting and Analytics: Track campaign performance with detailed reporting on engagement, conversions, revenue, and geolocation data to optimize marketing strategies.
• CRM and E-commerce Integration: Connect with Salesforce, Zoho, Shopify, Magento, and other tools via API, sFTP, and Zapier to synchronize data and expand marketing reach.
• Email List Verification: Maintain high deliverability rates by verifying email addresses and preventing spam traps through the Reputation Defender tool.
• Drag-and-Drop Email Builder: Access over 900 responsive templates, a drag-and-drop editor, dynamic content blocks, and a built-in media library for creating professional emails.
• Forms and Landing Pages: Create conversion-optimized sign-up forms and landing pages that align with your email marketing campaigns.
• SMS Marketing Integration: Send up to 1,000 SMS messages per plan and combine email and SMS in the same automated workflows for multi-channel engagement.

• Free 30-day trial available for all plans to test platform features before committing
• Essentials Plan starts at $14/month for 1,000 contacts with basic automations, drag-and-drop editor, templates, and analytics
• Advanced Plan is $35/month for 1,000 contacts, adding workflows, advanced segmentation, personalization, and A/B testing
• Starter Plan begins at $59/month for up to 5,000 contacts with email campaigns, automation, and 24/7 support
• Essential Plan is $179/month for up to 25,000 contacts, including A/B testing, SMS with 1,000 sends, segmentation, and reporting
• Advanced Plan offers custom pricing for 25,000+ contacts with API access, multitouch automation, and dedicated IP
• E-commerce Plan starts at $79.95/month with abandoned cart emails, Magento integration, and unlimited contacts
• Custom Plan provides enterprise-level pricing with all features, team and agency controls, add-ons, consulting, API access, and priority support

Campaigner doesn't offer a permanently free version, but they do provide a 30-day free trial so you can test out their features before committing. This trial gives you full access to the platform's capabilities including email editors, automation tools, and reporting. After your trial ends, you'll need to select one of their paid plans to continue using the service.

Campaigner offers a drag-and-drop email editor, over 900 ready-to-use templates, and a visual workflow builder that makes basic campaign creation fairly straightforward. Many users can create their first campaign within hours of signing up. That said, some people report a learning curve with frustrating quirks, and the stock templates aren't always great without custom HTML skills. The automation features like conditional workflows and behavioral triggers will take time to master, though customer support can help you through the process.

Campaigner focuses on sophisticated automation for mid-market businesses that don't need full enterprise platforms. The visual workflow builder supports behavioral triggers, conditional logic, and multi-channel sequences combining email and SMS. The Reputation Defender feature helps maintain clean email lists and improve deliverability. For e-commerce, it offers abandoned cart emails, revenue tracking, and purchase behavior analytics. The platform has been around since 1999, so it's a mature service with deep automation capabilities that go beyond basic email blasts.

Yes, Campaigner includes SMS marketing in most plans. You get 1,000 SMS sends included with the Essential plan and above. You can create text message campaigns, set up automated SMS sequences, and combine email and SMS in the same workflow automation. This multi-channel approach lets you reach customers through both channels based on their behavior and preferences.

Campaigner takes email deliverability seriously with several built-in features. Their Reputation Defender tool checks your email lists for spam traps and invalid addresses before you send. The platform maintains relationships with internet service providers to help your emails reach inboxes rather than spam folders. You get detailed reporting on bounces, opens, and click-through rates so you can monitor and improve deliverability over time. Users generally report good deliverability rates, and the platform includes CASL compliance features for regulated industries.