Red Points Review 2026 - Features, Pricing & Deals

Red Points is a brand protection platform that uses AI technology to defend against counterfeits, brand impersonation, and digital threats. Founded in 2014 in Barcelona, the company now serves over 1,300 organizations worldwide through its offices in New York, Salt Lake City, and Beijing.

The platform continuously monitors online marketplaces, social media, websites, and advertising channels for potential brand infringements. Its AI system can spot unauthorized sellers and counterfeit listings that often slip past basic keyword searches. When threats are detected, Red Points automatically initiates takedown requests to remove infringing content.

Key features include image recognition technology, automated enforcement actions, and analytics dashboards that help brands track their protection efforts. The platform also offers Actors Network Technology to identify repeat offenders and prevent them from simply creating new listings.

Red Points now offers tiered pricing with Starter and Professional plans. Exact prices aren't publicly listed—the company provides custom quotes based on each brand's specific needs and protection requirements. Implementation typically takes 1-2 weeks with strategic consultation included.

• AI-Driven Detection: Uses AI bots trained on billions of data points to monitor marketplaces, websites, social media, and ads 24/7 for potential brand infringements across digital platforms.
• Image Recognition Technology: Employs image recognition to validate and identify brand assets within photos, catching infringement attempts that avoid using your brand name in text.
• Automated Takedown System: Automatically prepares and sends unlimited takedown requests to remove infringing content through direct API connections with major platforms.
• Machine Learning Validation: Uses machine learning algorithms with human-in-the-loop review for grey areas to verify detected threats and distinguish between legitimate and counterfeit content.
• Revenue Recovery Program: Helps brands permanently shut down infringing seller accounts and recover lost sales without additional costs.
• AI Copilot Assistant: Provides assistance for managing brand protection tasks and analyzing threats across your digital footprint.
• Actors Network Technology: Reveals connections between bad actors to identify repeat infringers and fraud prediction patterns across platforms.
• Performance Analytics Dashboard: Provides insights into brand protection efforts with unified data visualization and strategic decision-making tools.

• Red Points offers two main pricing tiers: Starter and Professional plans with custom pricing based on your brand protection needs.
• Starter plan includes unlimited detections and takedowns, protection for 1 trademark, marketplace protection, AI Copilot, image and text recognition, live dashboards, and a dedicated Customer Success Manager.
• Professional plan includes everything in Starter plus protection for up to 10 trademarks or designs, catalog image protection, social media protection, zero-gap migration, quarterly discovery audits, 10+ available add-ons, and access to the Revenue Recovery Program.
• Pricing is based on a flat-fee model that includes unlimited detection and takedown actions without additional charges during peak periods.
• Potential clients must contact Red Points directly to receive a precise quote for their brand protection requirements.

Red Points goes beyond simple keyword searches by using AI-powered image recognition. Their tech can spot your product images even when sellers try to hide by avoiding your brand name. The system analyzes visual elements to find matches with your registered products, catching counterfeiters who use your images but different text. This helps you find infringements that would fly under the radar with traditional monitoring tools.

Once Red Points finds a fake, it springs into action automatically. The system validates the infringement using machine learning, then prepares and sends takedown requests to the platform where it was found. You don't need to handle each case manually. Their direct API connections with major marketplaces and platforms speed up the removal process, and you can track everything through their dashboard. They'll even help shut down repeat offenders for good.

Yes. Red Points covers all major social networks including newer platforms like TikTok and Threads. Their bots scan posts, comments, and marketplace sections on social sites to find counterfeits and brand impersonation. This is helpful since many counterfeiters have moved from traditional marketplaces to social media where they can reach customers directly. The system also monitors Chinese platforms like Douyin and WeChat if you're worried about international fakes.

Red Points typically gets you up and running in 1-2 weeks. You'll work with a dedicated Customer Success Manager who handles strategic consultation and configuration. During onboarding, you'll provide examples of your authentic products and set parameters for what counts as infringement. The quick setup time means you can start seeing detections and takedowns within a few weeks of signing up, though some users mention the process can feel complex despite the short timeline.

The Starter plan protects 1 trademark and focuses on marketplace protection with unlimited detections and takedowns. The Professional plan jumps to protecting up to 10 trademarks or designs and adds social media protection, catalog image protection, and the Revenue Recovery Program. Professional also includes zero-gap migration (vs. standard migration), quarterly discovery audits, and access to 10+ add-ons. If you need multi-channel protection beyond just marketplaces, Professional is probably the way to go.