Best Gong Alternatives in 2026: For Sales Teams on Any Budget
7 alternatives reviewedlast reviewed 7 april 2026
Editorial note:this was originally published in april of 2026
Gong is the dominant conversation intelligence platform, but it has real gaps: no custom CRM field updates, no automated call scoring, no built-in scheduling, and platform fees that can hit $50,000 before you count per-seat costs. For many teams, that's too much to pay for a tool that still requires reps to manually update the CRM after every call.
This page covers 7 alternatives worth considering, from full revenue intelligence platforms to lightweight transcription tools. Each pick is evaluated on pricing transparency, CRM integration depth, and whether it actually fits teams smaller than enterprise.
Tools were selected based on use case fit (sales, RevOps, customer success), verifiable pricing, and meaningful differentiation from Gong — not just lower cost.
We collect first-hand reviews from people who use these tools every day — what works, what doesn't, whether it's worth paying for. We research pricing, features, and comparisons so that feedback has real context behind it. For this guide, we prioritised CRM automation depth, transparent pricing, and suitability for teams under 200 seats. Read our full research methodology.
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What is Gong, and why do teams look for alternatives?
Gong is a revenue intelligence platform built for B2B sales teams. It records and transcribes sales calls, analyzes rep behavior, tracks deal health, and surfaces coaching insights. Most enterprise sales orgs use it to understand why deals are won or lost.
The platform is genuinely good at what it does — conversation analytics, deal risk flagging, and sales coaching at scale. But the cost is significant. Gong charges a platform fee ($5,000 to $50,000+ per year depending on team size) on top of per-user fees, and annual or multi-year commitments are required. For teams under 50 reps, that math often doesn't work.
The other common reason to look elsewhere: Gong stops at insights. It doesn't update CRM fields automatically, doesn't score calls without manual review, and doesn't handle scheduling or lead routing. Teams that want post-call automation — not just post-call analysis — tend to find it incomplete.
Sales engagement platform with built-in call recording and deal intelligence.
Sales teams wanting engagement and call intelligence in one platform
CustomPricing on request
vs GongBetter than Gong for teams already paying for ZoomInfo who want call intelligence bundled into one contract rather than two separate enterprise deals.
our top pick
1
Chorus by ZoomInfo
Enterprise conversation intelligence backed by ZoomInfo's data network.
Custom
Best for · Enterprise sales teams already using ZoomInfoPricing · Pricing on request
Chorus records, transcribes, and analyzes sales calls with a focus on deal risk and coaching. It's tightly integrated with ZoomInfo's contact and company data, which gives deal intelligence a layer most standalone call tools can't match. Teams already using ZoomInfo get meaningful data overlap without paying for a second platform.
Pros
✓Native ZoomInfo contact enrichment on calls
✓Strong deal risk scoring and pipeline visibility
✓Connects call content to firmographic data automatically
Cons
✗Pricing is opaque — no public rates, requires a demo
✗Less useful if your team doesn't already use ZoomInfo
vs GongBetter than Gong for teams that need automated scoring against MEDDIC or SPICED, custom CRM field updates, and built-in scheduling without buying three separate tools.
2
Avoma
Meeting intelligence with built-in scheduling, CRM sync, and call scoring.
Paid
Best for · Mid-market B2B sales and customer success teamsPricing · From $19/user/mo
Avoma covers the full meeting lifecycle: scheduling, transcription, AI-generated notes, automated CRM field updates, and call scoring against frameworks like MEDDIC and SPICED. It's one of the few alternatives that writes to custom CRM fields — not just logs activity — and it includes lead routing without requiring a separate scheduling tool. Pricing is per-user without a mandatory platform fee.
Pros
✓Writes to custom CRM fields for MEDDIC, SPICED, BANT
✓Automated call scoring with 100% call coverage
✓Built-in meeting scheduler and lead router
Cons
✗Lighter deal forecasting than Gong or Clari
✗Coaching analytics less mature than Gong's at enterprise scale
vs GongBetter than Gong for teams where inaccurate pipeline forecasting is the primary pain point and call analytics are a secondary concern.
3
Clari
Revenue forecasting platform built for enterprise sales operations.
Custom
Best for · Enterprise RevOps and sales leadershipPricing · Pricing on request
Clari is primarily a revenue forecasting and pipeline management platform. Its call recording features are secondary to its core strength: aggregating signals from CRM, email, calendar, and calls to produce accurate deal forecasts and flag at-risk revenue. RevOps teams at large organizations use it to get a single, reliable view of pipeline health rather than relying on rep-submitted CRM data.
Pros
✓Best-in-class revenue forecasting for enterprise
✓Aggregates signals from CRM, email, and calls
✓Strong deal inspection and at-risk flag detection
Cons
✗Overkill for teams that mainly need call recording and coaching
vs GongBetter than Gong for teams where the main problem is reps skipping CRM updates after calls — AskElephant writes the fields automatically while Gong only provides the insight to prompt manual entry.
4
AskElephant
Post-call automation that writes to your CRM so reps don't have to.
Paid
Best for · RevOps and sales teams tired of manual CRM entryPricing · From $99/user/mo
AskElephant records and transcribes calls, then automatically updates any Salesforce or HubSpot field based on what was said — including standard fields, custom fields, and complex validation rules. It also generates handoff documents and triggers alerts without manual input. Teams that run both Gong and AskElephant use Gong for coaching and deal intelligence, AskElephant for everything that happens after the call ends.
Pros
✓Writes to any Salesforce or HubSpot field automatically
✓Generates handoff documents and tasks without rep input
✓Human-in-the-loop approval for sensitive field updates
Cons
✗No native deal forecasting or pipeline health features
✗Only supports Salesforce and HubSpot — no Pipedrive or Zoho
vs GongBetter than Gong for teams that need affordable transcription across every department — not just sales — where Gong's per-seat cost makes company-wide rollout impractical.
5
Fireflies.ai
Lightweight call transcription and search at a fraction of enterprise pricing.
Freemium
Best for · Whole-company transcription on a limited budgetPricing · Freemium, from $10/user/mo
Fireflies records and transcribes meetings across Zoom, Google Meet, Teams, and phone calls, then makes transcripts searchable with keyword and topic filters. Its CRM integrations push notes and summaries but don't write to custom fields. It's a practical tool for teams that need reliable transcription and call search across the whole company without paying for Gong's full platform.
Pros
✓Works across Zoom, Meet, Teams, and phone without extra setup
✓Powerful keyword and topic search across all transcripts
vs GongBetter than Gong for individual sales reps or teams under 10 people who need solid call summaries and basic CRM note-pushing without committing to enterprise contracts.
6
Fathom
Free AI meeting recorder and summarizer for individual reps and small teams.
Freemium
Best for · Individual reps and small teams wanting free call notesPricing · Free, paid from $19/user/mo
Fathom records and summarizes Zoom calls, generates action items, and syncs notes to HubSpot or Salesforce. Its free plan is genuinely useful — no time limits on recordings, no credit card required. The paid plan adds team features like shared libraries and CRM field syncing. It's the most accessible starting point for reps who want call notes automated without a team-wide procurement process.
Pros
✓Free plan with unlimited recordings and summaries
✓Quick setup — works with Zoom in under five minutes
✓HubSpot and Salesforce note sync on paid plan
Cons
✗Limited to Zoom on the free tier — no Teams or Meet support
✗No deal analytics, coaching scorecards, or call scoring
vs GongBetter than Gong for teams running outbound sequences who want call intelligence built into the same platform as their dialer and email cadences, eliminating a separate tool and contract.
7
Salesloft
Sales engagement platform with built-in call recording and deal intelligence.
Custom
Best for · Sales teams wanting engagement and call intelligence in one platformPricing · Pricing on request
Salesloft combines call recording and conversation intelligence with a full sales engagement platform — email sequences, dialer, cadences, and pipeline management in one product. Teams that currently pay separately for a sales engagement tool and Gong often consolidate onto Salesloft to reduce vendor count. Its conversation intelligence isn't as deep as Gong's, but the workflow integration across the full sales motion is tighter.
Pros
✓Call intelligence built into the sales engagement workflow
✓Replaces both a dialer and a conversation analytics tool
✓Strong pipeline management and deal inspection features
Cons
✗Conversation analytics depth is below Gong's at the coaching level
Gong is built for conversation analytics and coaching. If you also need automatic CRM field updates, handoff documents, or task creation triggered by call content, you need a tool like AskElephant or Avoma — not just a cheaper version of Gong.
Check CRM integration depth
Most tools can log that a call happened. Fewer can write structured data to specific CRM fields — deal stage, qualification scores, custom MEDDIC or SPICED fields. If that matters to your RevOps team, confirm it before signing anything.
Understand the true cost at your team size
Gong's platform fee alone can exceed $10,000 for mid-sized teams, before per-seat pricing. Alternatives like Chorus (ZoomInfo), Avoma, and Fireflies have more predictable per-user pricing without mandatory platform fees. Get a full quote including setup and onboarding costs.
Check how call coaching is handled
Some tools (Gong, Chorus, Avoma) include automated call scoring and structured coaching workflows. Others — Fireflies, Fathom, Otter — are primarily transcription tools with limited coaching features. If manager coaching is a core use case, don't substitute a transcription tool for a proper revenue intelligence platform.
Confirm your CRM is natively supported
Salesforce and HubSpot are typically well-supported. If you're on Pipedrive, Zoho, or a less common CRM, check integration quality before committing — some tools offer native support, others use Zapier workarounds that break under edge cases.
frequently asked questions
Gong's pricing includes a platform fee ($5,000–$50,000/year) plus per-user charges that typically land between $100–$200/user/month depending on contract terms. Most teams switch because of cost, because Gong requires annual commitments with no monthly billing option, or because it doesn't automate post-call CRM work.
Fathom offers a genuinely free plan with call recording, transcription, and meeting summaries — with no credit card required. Otter.ai also has a free tier. Neither replicates Gong's deal intelligence or coaching workflows, but both are solid for teams that mainly need transcription and notes.
AskElephant is the strongest option specifically for post-call CRM automation — it writes to standard and custom fields in Salesforce and HubSpot automatically. Avoma also supports custom CRM field updates for frameworks like MEDDIC and SPICED, making it a strong mid-market option.
Gong allows you to export call recordings and transcripts before canceling. Most alternatives won't import that history, so factor in a transition period where both tools run in parallel. Check export options before your Gong contract renews, as the process can take time for large libraries.
Avoma is the main alternative that bundles scheduling and lead routing alongside call intelligence — Gong doesn't offer this natively. Chorus and Clari don't include it either, so teams that want to consolidate tools should look at Avoma specifically.
tools for humans
toolsforhumans editorial team
Reader ratings and community feedback shape every score. Since 2022, ToolsForHumans has helped 600,000+ people find software that holds up after launch. The picks here come from that.
